When New England based music retailer Newbury Comics needed a multi-platform way to reach their wide demo of tweens, teens and boomers, they knew Auracana was wicked enough to pull it off.

Much like an evil version of “Toy Story”, this TV commercial and viral video features farting gnomes, screaming mimes and even Pez dispensers that come to life in this stop-motion melee. Project highlights include a prop shopping spree through the flagship store in Boston and amazing character voices by the animator of the project.