Emmy Nomination for NASCAR “Be There” Theme
July 25th, 2009
When we created the “Be There” musical theme for NASCAR On SPEED, we knew it was catchy. Now, after a two year ‘can’t get that song out of my head’ run, its garnered a Daytime Emmy nomination for Outstanding Original Main Title and Promo Song.
Listen to “Be There”…
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Penned by Glenn Kesner, Randy Watchler, Greg Barnhill and the extraordinary talents of 615 Music; “Be There” has become the theme song and brand building hit for millions of NASCAR fans. They sing it at the track and hear it everyday on promos, graphic packaging and off-air marketing Auracana created for SPEED for the last two NASCAR seasons.
We are excited to help shape one of the most exciting new channels to emerge on the TV landscape. Oprah Winfrey in partnership with Discovery Communications is launching OWN TV in 2010. The new network has sought our story-driven brand building expertise in defining, concepting and producing short-form branded entertainment and multi-platform extensions for this exciting new network.
