Philips Healthcare is a leader in the medical and life science industry. Auracana recently supervised production of a global video that showcased real stories of doctors, patients and caregivers around the world and how their lives have been dramatically improved due to the collaborative research, breakthrough science and cutting edge medicine from Philips Healthcare.

We are excited to have helped shape one of the most exciting new channels to emerge on the TV landscape. Oprah Winfrey, in partnership with Discovery Communications, launched OWN TV on January 1, 2011. We worked closely with OWN to help shape and produce their integrated short-form programming on-air and online.

We’re nearly ten years old, but Hasbro asked us to act even younger as we developed original programming and show packaging for the toy and entertainment giant. We can’t tell you any more or we’ll be put in “time-out”, but we’re looking forward to many future collaborations.

Watch videos from the Blue August campaign

This August, the brand and content studio Auracana journeyed to the U.S. Gulf Coast with Planet Green and environmentalist Philippe Cousteau to capture powerful personal stories about the BP Oil spill for the month long programming event BLUE AUGUST. Philippe Cousteau traveled with Auracana on a five day, one thousand mile trek throughout the Gulf Coast to create multi-platform on-air and digital web content that takes viewers on a powerful journey beyond the headlines.

“The goal for Planet Green was to capture dramatic, unscripted stories of individuals whose very way of life is threatened by the oil spill along the Gulf Coast. Auracana was a fantastic partner in creating on-air documentary and web content that expanded our month-long Blue August programming and further enhanced the Planet Green brand,” said Ben Rubin, Creative Director for Planet Green.

From shrimpers and fishing guides to heroic environmentalists and fourth generation oystermen; the team followed the trail of oil, spreading like a cancer, from closed fishing waters in Grand Isle, Louisiana to oil soaked beaches in Mobile, Alabama to places where oil has yet to come in the Florida Panhandle.

“Creating compelling content and building great brands are the hallmark of Auracana’s close relationship with television networks and entertainment companies and this project was truly rewarding,” says Auracana’s Executive Creative Director Glenn Kesner.

For more information about BLUE AUGUST go to: www.planetgreen.com/blueaugust

Listen to “Be There”…

Penned by Glenn Kesner, Randy Watchler, Greg Barnhill and the extraordinary talents of 615 Music; “Be There” has become the theme song and brand building hit for millions of NASCAR fans. They sing it at the track and hear it everyday on promos, graphic packaging and off-air marketing Auracana created for SPEED for the last two NASCAR seasons.

Here’s a “Be There” fan letter that is picture perfect proof of the two-ways connections we build between brands and audiences.

To whom it may concern:

I just wanted to say that the new theme song for NASCAR on SPEED is awesome! The song “Be There” couldn’t have been made any better. My husband and myself watch Nascar on Speed as well as a few other programs. This song fits so well. It really gets us ready for what is to come. The song makes you feel as if you are right in the middle of all the action of NASCAR! It is truly the way a TRUE NASCAR FAN feels. I feel it is safe to say that this song gets all Nascar fans watching the Speed Channel pumped! Thanks you so much for creating a theme song that fits the way the fans view the action of NASCAR! On this choice we give you the CHECKERED FLAG!!!!

- Thanks, 
Josh & Monica Lawrence, TX

Glenn Kesner, Auracana’s President, launched Turner Classic Movies. As VP/Creative Director, he charted new waters on how to brand, design and promote a movie network. More than 15 years and dozens of awards later; TCM still remains true to Glenn’s original vision.

Enjoy this 15th anniversary retrospective from Turner Classic Movies

Montage celebrating 15 years of Turner Classic Movies [YouTube]

After re-branding and redesigning SPEED and leading many of their highest profile campaigns, Auracana was tapped for the second year in a row to lead the 40 plus week NASCAR on SPEED branding, design and on-air marketing campaign including brand strategy, promo packages, ids, graphic toolkits, image ids and radio.

Auracana conceived, wrote and produced all aspects of this adrenaline-fueled multi-platform campaign including packages and promos for NASCAR Raceday, the All-Star Race, the Camping World Truck Series and an image based  a “Anthem” campaign.

This year’s ALL-Star race continued to mirror its all-time network ratings record from last year. which included a star-studded pitch from Dale Earnhardt Jr, Jeff Gordon, Kasey Kahne and the youngest cup series winner, Joey Lagano.

In 2008, when Auracana first led the on-air marketing initiative for NASCAR On SPEED, NASCAR Raceday posted a double-digit ratings roll with a 47 percent increase year-to-year.

Legal Seafood, the legendary New England based restaurant chain, dipped their claws into the digital waters with their first viral campaign and a ‘made in PR heaven’ media catch.

Jumping off the “if it isn’t fresh, it isn’t legal” tagline; The Legal Seafood campaign was a huge success generating many tens of thousands of hits with targeted younger audiences on You Tube and other video sites, but it also generated a feeding frenzy from the national media who found the campaign a little too ‘fresh’.  Mittcom Advertising and PodDesign brought Auracana in to produce this tale about a bunch of fish so fresh, they’ll make you, well, just check out the Legal Seafood “Raw Talk” video and see for yourself.