Emmy Nomination for NASCAR “Be There” Theme
When we created the “Be There” musical theme for NASCAR On SPEED, we knew it was catchy. Now, after a two year ‘can’t get that song out of my head’ run, its garnered a Daytime Emmy nomination for Outstanding Original Main Title and Promo Song.
Listen to “Be There”…
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Penned by Glenn Kesner, Randy Watchler, Greg Barnhill and the extraordinary talents of 615 Music; “Be There” has become the theme song and brand building hit for millions of NASCAR fans. They sing it at the track and hear it everyday on promos, graphic packaging and off-air marketing Auracana created for SPEED for the last two NASCAR seasons.
Oprah Winfrey Network – OWN TV To Launch Next Year
We are excited to help shape one of the most exciting new channels to emerge on the TV landscape. Oprah Winfrey in partnership with Discovery Communications is launching OWN TV in 2010. The new network has sought our story-driven brand building expertise in defining, concepting and producing short-form branded entertainment and multi-platform extensions for this exciting new network.
Coincidentally, Auracana led the initial image campaign for Discovery Health Channel a few years back. DHC will be the distribution platform that will transform into the newest hit venture from Oprah and Discovery next year.
Turner Classic Movies celebrates 15 year anniversary.
Glenn Kesner, Auracana’s President, launched Turner Classic Movies. As VP/Creative Director, he charted new waters on how to brand, design and promote a movie network. More than 15 years and dozens of awards later; TCM still remains true to Glenn’s original vision.
Enjoy this 15th anniversary retrospective from Turner Classic Movies
Montage celebrating 15 years of Turner Classic Movies [YouTube]
Auracana leads NASCAR on SPEED for 2nd Year in a row!
After re-branding and redesigning SPEED and leading many of their highest profile campaigns, Auracana was tapped for the second year in a row to lead the 40 plus week NASCAR on SPEED branding, design and on-air marketing campaign including brand strategy, promo packages, ids, graphic toolkits, image ids and radio. Read more
Legal Seafood’s Viral Video creates media frenzy. Called “Hip and Hysterical” by USA Today
Legal Seafood, the legendary New England based restaurant chain, dipped their claws into the digital waters with their first viral campaign and a ‘made in PR heaven’ media catch.