Emmy Nomination for NASCAR “Be There” Theme

When we created the “Be There” musical theme for NASCAR On SPEED, we knew it was catchy.  Now, after a two year ‘can’t get that song out of my head’ run, its garnered a Daytime Emmy nomination for Outstanding Original Main Title and Promo Song.

Listen to “Be There”…

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Penned by Glenn Kesner, Randy Watchler, Greg Barnhill and the extraordinary talents of 615 Music; “Be There” has become the theme song and brand building hit for millions of NASCAR fans. They sing it at the track and hear it everyday on promos, graphic packaging and off-air marketing Auracana created for SPEED for the last two NASCAR seasons.

Here’s a “Be There” fan letter that is picture perfect proof of the two-ways connections we build between brands and audiences.

To whom it may concern:

I just wanted to say that the new theme song for NASCAR on SPEED is awesome! The song “Be There” couldn’t have been made any better. My husband and myself watch Nascar on Speed as well as a few other programs. This song fits so well. It really gets us ready for what is to come. The song makes you feel as if you are right in the middle of all the action of NASCAR! It is truly the way a TRUE NASCAR FAN feels. I feel it is safe to say that this song gets all Nascar fans watching the Speed Channel pumped! Thanks you so much for creating a theme song that fits the way the fans view the action of NASCAR! On this choice we give you the CHECKERED FLAG!!!!

- Thanks, 
Josh & Monica Lawrence, TX