Auracana leads NASCAR on SPEED for 2nd Year in a row!

After re-branding and redesigning SPEED and leading many of their highest profile campaigns, Auracana was tapped for the second year in a row to lead the 40 plus week NASCAR on SPEED branding, design and on-air marketing campaign including brand strategy, promo packages, ids, graphic toolkits, image ids and radio.

Auracana conceived, wrote and produced all aspects of this adrenaline-fueled multi-platform campaign including packages and promos for NASCAR Raceday, the All-Star Race, the Camping World Truck Series and an image based  a “Anthem” campaign.

This year’s ALL-Star race continued to mirror its all-time network ratings record from last year. which included a star-studded pitch from Dale Earnhardt Jr, Jeff Gordon, Kasey Kahne and the youngest cup series winner, Joey Lagano.

In 2008, when Auracana first led the on-air marketing initiative for NASCAR On SPEED, NASCAR Raceday posted a double-digit ratings roll with a 47 percent increase year-to-year.