Legal Seafood’s Viral Video creates media frenzy. Called “Hip and Hysterical” by USA Today

Legal Seafood, the legendary New England based restaurant chain, dipped their claws into the digital waters with their first viral campaign and a ‘made in PR heaven’ media catch.

Jumping off the “if it isn’t fresh, it isn’t legal” tagline; The Legal Seafood campaign was a huge success generating many tens of thousands of hits with targeted younger audiences on You Tube and other video sites, but it also generated a feeding frenzy from the national media who found the campaign a little too ‘fresh’.  Mittcom Advertising and PodDesign brought Auracana in to produce this tale about a bunch of fish so fresh, they’ll make you, well, just check out the Legal Seafood “Raw Talk” video and see for yourself.